Noel Merkel | The Hatchling Design Package


(Draft #1) The Hatchling: $5000

Includes: Logo design, stationary design, photography, and web design

Logo Design: $800

  • Your choice of one of three logo mock-ups that represents your brand
  • Final logo delivery will include:
    • Logo in full color, black, and white versions
    • Logo in .jpg, .png, and .pdf for all color variations

Stationary Design: $200

  • Includes: business card design, letterhead, and one promotional flyer

Photography: $500

  • Includes: one 2-hour photo session, 4-hour post production
  • Final photo delivery will include: full resolution/fully edited images, up to one year access to online gallery for sharing, full rights to images

Web Design: $3500

  • Includes: at least seven navigable pages including a home page
  1. home/landing page
  2. contact (inquiry form, address, phone, map, appointment scheduling)
  3. about (personal bio)
  4. consultation
    • Newborn Care
    • Parenting Consultation 
    • Schedule and Sleep Conditioning
  5. blog
  • Website also includes application of photographs to website, and full access to back-end of website for posting purposes
  • Optimize Google Analytic Solutions to assist with target marketing
  • Includes one two-hour workshop to show you how to navigate and manipulate the back office, as well as post blogs, and update images and layout
  • Includes content editing

Marketing Consultation: $100 per hour (optional, for future reference)

  • Help develop a marketing strategy to engage local community to increase client database
    • Extend outreach and create partnerships with local doctors, practices, and businesses to speak at and/or host events (classes, workshops)
    • Help develop a parenting newborns class
    • Help develop a toddler sleep scheduling program

Payment: payable in three installments of $1666

  1. First payment of $1666 begins the work
    • Includes collecting inspirational resources, creating a Smartsheet checklist, schedule a photo session, begin web work layouts, begin sketching logo and stationary elements
  2. Second payment of $1666 is due after final photo session
    • Photos will be delivered to you as a .zip file link for downloading ease
    • Photos will be available for viewing and social media sharing via
  3. Third and final payment of $1666 is due after the completion and deliver of all graphic elements (as listed in design contract)

I think this is a good starting point. Please dig through this design proposal—remember, we can mold it to your liking. Once we agree on the proposal, I will forward you the design agreement, which will also live on this personal design project page.

Thanks Noel. I look forward to begin working with you on introducing your caring art to the world.



updated February 1, 2017